Top Ten Sustainability Initiatives Of General Motors Essay - 3

Top Ten Sustainability Initiatives Of General Motors - Essay Example Toyota Motor is one of that company that is extensively engaged in environmental sustainability and green initiatives. The company is the world’s largest automotive manufacturer, and manufactures, and designs a diverse product line that ranges from sports and luxury vehicles to minivans, trucks, cars, and buses. The subsidiaries of the company also manufacturer vehicles: Hino Motors manufactures buses and trucks while Daihatsu Motor manufactures mini vehicles. The company produces automotive parts for its own as well as for sale to others. The popular brand of the company includes Corolla, Land Cruiser, Camry, Lexus line and Tundra Trucks. Environmental Scanning A company is compelled to adopt the strategy that is being implemented by its competitors. Toyota Motors has three major competitors. Ford Motors General Motors Honda Motors Green Initiatives of Ford Motors On April 22, for the recognition of Earth Day, Ford Motors developed a list of top ten latest green initiatives t aken by the company. The global sustainability strategy of the company includes an emphasis on the development of environmentally friendly technologies for the production of vehicles. Some of them include diesel, hybrids, advanced engine and transmission, bio-diesels, fuel cells, plug-in hybrids, E85 Ethanol, and hydrogen internal combustion engines. Moreover, the company is commencing sustainability efforts across the entire organization in material, facilities management, and manufacturing. The commitment of the company in green vehicle technologies will lead to improved fuel economy and reduced emission of CO 2. Other green initiatives will assist in reducing the environmental impact through the reduction in pollution and conservation of energy, along with saving the customers money (Noria Corporation). Top ten green initiatives taken by Ford Company are mentioned subsequently. 1. Ford is considered the leader in better performing fuel-efficient 6-speed transmission